K18 TripleBright oxidation defense purple shampoo 125ml

The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*. 

How is TripleBright different from traditional purple shampoos?
Traditional purple shampoos temporarily tone hair with basic color correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals + minerals in hard water. 

TripleBright is a breakthrough triple-action formula that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, while also defending against future brass. The non-staining, easy-to-apply foam rinses with water and allows for targeted application.

Powered by K18 triple-action technology:
1. Removes brass-inducing metals and minerals with ionic detox 
2. Neutralizes brassiness with precision violet technology that won’t stain or overtone 
3. Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing

*k18hair.com/disclaimers